Ryan Gosling has quietly become the most copyable style icon in Hollywood. We break down his best casual outfits — from the Drive jacket to airport fits — and how to recreate each one on a normal budget.
There are two kinds of celebrity style icons. There’s the runway kind — men dressed by stylists in $8,000 runway pulls that no normal human could or should wear. And then there’s Ryan Gosling, whose most iconic outfits are built from pieces you can genuinely buy: a bomber jacket, a henley, well-fitting trousers, simple boots.
That’s what makes Gosling worth studying. His style is a masterclass in fit and restraint, not budget. Here are his five most-copied looks, what makes each one work, and how to build them without a celebrity paycheck.
The satin scorpion jacket from Drive became a costume, but strip the embroidery away and the formula underneath is the most reliable casual outfit in menswear: a cropped bomber jacket, a plain white t-shirt, slim (not skinny) jeans, and minimal boots or driving-adjacent shoes.
Why it works: The bomber’s elastic hem hits at the waist, which visually lengthens the leg. Everything is trim, nothing is tight. There are only three colors in the entire outfit.
Steal it: An Alpha Industries or Uniqlo MA-1 style bomber in an off-color (silver-grey, olive, tan), one of the best white tees we tested, and dark selvedge denim. Total damage: under $250.
Gosling’s off-duty default for a decade: a slim henley (white, grey, or navy) under a café racer leather jacket with straight-leg trousers. No graphics, no logos, no visible branding anywhere.
Why it works: The henley’s buttons add just enough visual interest to replace jewelry or patterns. The café racer — the minimalist, collarless leather style — keeps the whole silhouette clean. This is the exact “refined” end of the spectrum we mapped in our guide to styling a leather jacket.
Steal it: Any well-fitting cotton henley plus a simple black or brown café racer. The jacket is the investment piece — spend what you can here and cheap out on the henley instead.
Mid-2010s Gosling pioneered what became the dominant menswear silhouette of this decade: a retro knit polo (often in terracotta, cream, or brown tones), slightly relaxed pleated trousers, and suede loafers or minimal sneakers.
Why it works: It’s the halfway point between dressed up and dressed down — the platonic ideal of smart casual. The muted, warm palette is the secret; Gosling almost never wears pure black, and rarely more than three colors at once. Our color coordination guide covers why those earth tones flatter almost everyone.
Steal it: Knit polos are everywhere now — Uniqlo, Percival, and Banana Republic all make good ones. Pair with tapered pleated chinos in a darker earth tone.
On press tours, Gosling wears suits the way most men wear jeans: often collarless underneath, always without a tie, frequently in unexpected colors — burgundy, forest green, dusty pink — worn tonally with the shirt.
Why it works: Wearing a suit without a tie only works when the fit is impeccable and the shirt collar has enough structure to stand on its own. Gosling’s trick is tonal dressing: shirt and suit in the same color family, which reads as intentional rather than unfinished.
Steal it: Start with one suit in a non-business color and a quality polo or band-collar shirt in a matching tone. This is the highest-effort look on this list — get the tailoring right or skip it.
Chunky shawl-collar cardigans, flannel, straight raw denim, and plain work boots. Gosling’s grungier register proves the same rules apply at the rugged end: solid colors, correct fit, three pieces maximum.
Steal it: A cream or charcoal shawl cardigan is the anchor. Layer per our winter layering masterclass and keep everything else dark and simple.
Copy the principles, not the shopping list:
That’s the whole system. It costs less than you think, and it works on every body type — which is exactly why his looks get stolen more than anyone else’s in Hollywood.